How Much Time Should You Spend on Social Media?
Social media plays an important role in our daily lives. Most of us today are slowly becoming addicted to social media. People spend hours every day browsing social media.
Just because social media never sleeps doesn’t mean social media managers don’t sleep. In fact, there may be some overworked local officials right now who could use some rest.
If you want to make time to catch some shuteye, you’ll need to learn how to manage your time effectively in social media marketing. That’s where this post can help.
We will go over all the places on social media and where you should be spending your time, along with the recommended amount of time spent on each.
How much time Can you be spending on social media:
While many individuals turn off their phones and tablets at 5 p.m. every day in favor of spending time with friends and family or reading a book, other people are making a strong argument for social media, albeit in small doses. Reducing your daily social media usage to 30 minutes has been linked to improved mental health results. Researchers from the University of Pennsylvania claim this.
How much time should you be dedicating to social media marketing:
Social media marketing can be a complete waste of resources if you don’t use it properly. You can put hours a day into this marketing strategy, but if nothing is buying from you, it’s all a waste of time. So how do you know when enough’s enough?
Here are some strategies for spending time on social media.
35% of Time for Engaging with Customers:
Social media is a powerful tool, but one of the most important uses of social networks for business is to communicate with current and potential customers. The engagement portion of your plan can be broken down into two different tasks.Social media is a powerful tool, but one of the most important uses of social networks for business is to communicate with current and potential customers. The engagement portion of your plan can be broken down into two different tasks.
Responding to inbound messages:
A study by Sprout Social found that 89% of messages sent to brands on social requiring a response go unanswered at all. Even messages that manufacturers respond to take an average of 10 hours to respond.
Ignoring your customers on social channels is like letting your office phone ring off the hook – except it’s more public on social media.
Imagine all those potential customers visiting your page and discovering that you are ignoring their current customers. They wouldn’t want to do business with a company that doesn’t care about their customers. That’s why you need to set a reasonable amount of time to reply to all messages.
25% of Time for Researching and Planning Strategy:
Some people think social media marketing is easy, but in reality, it is not. Social media managers must manage incredibly active social networks and also plan upcoming campaigns.
Researching:
In order to make the most of all the connections and capabilities at your disposal, you will need to do a good assessment. Do you know what a meerkat is? Have you heard about the latest Facebook algorithm update and its impact on organic reach? If you don’t, you likely don’t spend enough time exploring social networks.
Strategizing:
Real-time social media marketing can be a powerful tool when done right, but most social media campaigns take time to plan. You need to know your goals, effective ways to engage, what kind of content to create and much more. That’s why you should take the time to develop a unique strategy for each social media campaign.
20% of Time for Creating and Curating Content:
It doesn’t take much to build a great social presence if you’re not going to post anything for your followers. You need to bring in 20% of your time or find content that will keep your audience engaged.It doesn’t take much to build a great social presence if you’re not going to post anything for your followers. You need to bring in 20% of your time or find content that will keep your audience engaged.
Creating content:
This includes all the basic content you create for your brand: tweets, Facebook posts, blog posts, special images, etc. These should take a long time to create, because to recover from a bad social media post is not an easy taskThis includes all the basic content you create for your brand: tweets, Facebook posts, blog posts, special images, etc. These should take a long time to create, because to recover from a bad social media post is not an easy task.
Sourcing content:
Posting anything but your own words is not a great idea. Not only might people get tired of reading nothing but promotional material, but the social networks themselves will get sick of it. Some websites like Facebook will reduce organic identification on posts that are considered “overly promotional backposts”. To avoid those penalties, you should consider publishing multiple sources.
These are a few great tools available for social media marketers that want to help streamline the content sourcing process:
Buzzsumo is a tool with amazing functionality for finding popular updates to share on social media. For example, you can type in “social media news” and it will return the most shared social media reports based on a selected time period.
Flipboard is a free tool that aggregates news articles based on your personal interests. You can subscribe to some of the topics that are relevant to your industry and Flipboard will pull in articles that could make great content for your followers.
10% of Time for Team Collaboration:
Don’t let social media sit in a silo within your company – it’s a platform that many other departments can benefit from.
Whether it’s the sales team reaching new clients on Facebook, or customer service responding to inquiries on Twitter, social media is now a team effort.
Be sure to dedicate some of your time to discussing the potential social benefits for their day-to-day operations, and then, going forward, you can brainstorm campaigns that can help both sides.
10% of Time for Analytics:
It’s important to constantly analyze your past performance to see what works, and then use that knowledge to inform your social media strategy moving forward.
Pull and study all of your data, then consider some important questions:
1.Which networks are effective?
2.What kind of messaging resonates?
3.Which type of posts get shared the most?
Features for social media analytics in Sprout Social help streamline this step of the procedure.
10% of Time for Relaxation:
This breaks the 100% mark, but it’s something very important for marketers who maximize their time on social media. Social media can be overwhelming, and “social media hot” can be a real thing.