29 Jan Inspirational packaging design plus online resources

Packaging design is an essential element in the marketing and branding of a product. It not only protects and preserves the product, but it also plays a significant role in attracting potential customers and conveying the brand message. Inspirational packaging design can elevate a product and make it stand out from the competition. Here are some examples of inspirational packaging design, along with online resources for designers to find inspiration and resources.

1. Minimalist design: Minimalist packaging design has become increasingly popular in recent years. It involves the use of simple, clean lines and a limited color palette to convey the product’s essential qualities. The packaging for MUJI products is a great example of minimalist packaging design.
2. Creative use of materials: Innovative packaging designs that use unusual materials can create a memorable brand experience. The packaging for Hanger Tea is an excellent example of creative use of materials. The tea bags come in the shape of a hanger, and the packaging is made from recycled cardboard.
3. Playful design: Playful packaging design can create a sense of joy and delight in the customer. The packaging for Candy Kittens is a great example of playful design. The colorful, candy-themed packaging is sure to appeal to customers with a sweet tooth.
4. Environmental design: Environmentally-friendly packaging design is becoming increasingly popular as consumers become more aware of the impact of packaging waste. The packaging for Who Gives a Crap toilet paper is an excellent example of environmentally-friendly design. The toilet paper comes in colorful, recyclable packaging made from recycled paper.

Online resources for inspirational packaging design:

1. Packaging of the World: A website dedicated to showcasing innovative packaging design from around the world.
2. Behance: A social media platform for designers to showcase their work, including packaging design.
3. The Dieline: A website that features the latest trends and news in packaging design.
4. Lovely Package: A website dedicated to showcasing beautiful and inspirational packaging design.
5. Packaging Design Archive: An online archive of historical and contemporary packaging design.

In conclusion, packaging design plays a critical role in the branding and marketing of a product. Inspirational packaging design can make a product stand out from the competition and create a memorable brand experience for customers. With online resources such as Packaging of the World, Behance, and The Dieline, designers have access to a wealth of inspiration and resources to help them create impactful packaging designs.